For the ones who lived through the era of collecting exclusive and artistic tickets, the ones who truly understand that it wasn't just the event itself, but even the quality and the kind of ticket that revamped the experience, this blog is certainly of special interest for all the ticket collection enthusiasts, event organisers and of course for the Web 3.0 lovers.
How about some insights first?
Just for a heads up, the global event business creates an annual market size of $890 billion and generates $70 billion in income just from event tickets. Out of which almost $15 billion is generated through ticket scalping or reselling tickets in secondary markets. Despite man having reached the moon, the probable tickets to the natural satellite haven't advanced in design or concept. The ticketing industry remains outdated and rather even less interesting now.
A Ticket into its History
Earlier collection of exclusive and premium tickets was seen as a trend. However, the same tickets were costlier to print and could be easily forged yet remained prone to getting damaged quickly.
To replace this as a successor, came the era of QR codes, which proved to be a great option for the event organisers but in reality, proved ineffective in terms of attendees purchasing them. This also came along with a great blow to the trend of ticket collection and the subsequent auction markets thriving on it.
One of the biggest voids remaining unfilled is the fact that even after the use of QR codes or modern ticketing systems, sponsors and advertisers have no information on or interaction with ticket buyers. Completely defeating the main objective of huge sponsorships that come for events. It has also been observed that the Web 2.0 ticketing system has emerged as a very monopolistic system, to an extent that even small event organisers tend to pay at least 30% upfront cost to companies for the featuring brand.
NFTs emerge as problem solver
The technology and concept behind NFTs make them a pinpoint match for re-establishing the ticketing industry. They can act as a rather bridging tool between physical and digital ticketing.
Imagine tickets that display fresh artist or brand announcements every 24 hours.
How does DigiphyNFT help event organisers?
How NFTs help the ticketing industry, is the same way DigiphyNFT helps the organisers of the event.
That’s where DigiphyNFT’s ability becomes your utility, and that's where your event becomes revamped with quality even before it actually happens.