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As a brand or a company looking forward to taking the first step into the NFT-verse could be very confusing and difficult. So we’ve got some examples of the best initiatives that brands took with NFT marketing and their mainstream usage.
The way NFT technology works has opened new doors to how digital assets can be owned, sold, or even marketed. So while some brands released NFTs to revamp their marketing campaigns, others traded NFTs to deliver a very new kind of experience to their customer base and subsequently pump up the engagement they got from people.
Here are the top 5 brands' uses of NFTs in marketing to date:
Nike acquired the virtual company RTFKT in December 2021 to unleash their new series of Nike-branded NFTs. Be it the CryptoKicks, the Air Hoodie, or the Space Drip, Nike revamped not only the style of customer engagement but also provide opportunities for new and young artists to showcase their vision for the digitized sector.
Another key element to excessively successful product launch was the introduction of their own metaverse, Nikeland, a Roblox platform where customers can engage, mingle and interact in promotions and numerous brand experiences.
Taco Bell decided to sell more than just tacos, with the company stepping forward to sell taco-themed NFTs on the Rarible marketplace. The initiative, even with motives to support the Live Más Scholarship, served as an excellent brand engagement and promotional practice. While each of the 25 NFTs started at just a $1 bid, each ended up selling for thousands of dollars.
All 25 NFTs were sold within just the first 30 minutes of Taco Bell’s first Twitter update. But the engagement and overall attention pulled were far more worth it than just the 30 minutes of quick bidding session.
Jewellery brand Kendra Scott in collaboration with The Mystic created a very limited NFT collection. The NFT collection celebrated the empowerment of women entrepreneurs around the world while providing a greater spotlight to female artists in the NFT industry.
All those who purchased the NFT also received a physical Everylene Wristband. Adding utility to this NFT really pushed people’s interests in the same and overall brought the jewellery brand to a great highlight.
Powering NFTs with some utility or benefit is a trick that is best understood by the initiative of Burger King. In collaboration with the Sweet NFT trading platform, 6 million QR codes were put in their most popular burgers and sandwich packaging. Once scanned, it gave users access to Burger King’s NFTs. For the 4th unlocked NFT, the consumer got rewards like a year of free Whoppers.
The initiative exponentiated the brand’s business, strengthened brand loyalty, and even highlighted burger king’s name globally.
For its Collezione Genesi, Dolce & Gabbana put 9 NFTs up for sale on the UNXD platform. Holders of these NFTs got not only access to the exclusive digital tokens but also their corresponding physical items and exclusive access to Dolce & Gabbana brand events. This was an excellent stroke that helped strengthen brand loyalty, increase the overall brand’s value, and their commitment to the products they delivered, with customers feeling much more connected to the brand.
Build Your Success Story with DigiPhyNFT
The examples of these brands stand as clear statements as to how NFTs with a tincture of some reward-based utility can do wonders for a company’s or brand’s customer base and subsequent relations. DigiphyNFT understands this core value as the key catalyst for any brand’s success in today’s rapidly digitizing world. We assist brands with best-in-class minted NFTs and also provide tools and techniques to revamp the value of those NFTs within the brand’s customer base.
So why not give it a shot today? For tomorrow’s success lies in the kind of digitized investment a brand does today.